Singapore, September 17, 2024 – Kingsmen Creatives Ltd. (“Kingsmen”), a leading
creator of experiences, announced today that Kingsmen Xperience, Inc. (“Kingsmen
Xperience”), its United States location-based entertainment-focused subsidiary, and
Netflix, one of the world’s leading entertainment streaming services, have formed a
strategic partnership to bring the thrilling world of Squid Game to life in Seoul, Korea.
Under the partnership, Kingsmen Xperience will collaborate with Netflix on the design
and development of the thrilling attraction, while all aspects of operations and marketing
of the initial sites will be managed by Kingsmen Xperience’s affiliate company, KX Korea.
Squid Game: The Experience is an adrenaline-pumping, live-action immersion into the
Netflix hit series. Squid Game: The Experience allows fans and thrill-seekers alike to
enter the world of Squid Game and participate in the games they’ve seen on screen.
Once the games conclude, guests can enjoy creative cocktails, savoury foods, iconic
photo opportunities and a retail store featuring exclusive Squid Game collectibles, games
and other merchandise.
“We are excited to have this opportunity to expand upon our relationship with Netflix,”
said Corey Redmond, Senior Executive Vice President of Kingsmen Xperience. “Our
collaboration with Netflix allows us to push the boundaries of immersive entertainment
and deliver a truly unique experience for Squid Game fans in the Asia-Pacific region. We
can’t wait for guests to engage with the series in an entirely new way.”
About Netflix
Netflix is one of the world’s leading entertainment services with 278 million paid
memberships in over 190 countries, enjoying TV series, films and games across a wide
variety of genres and languages. Members can play, pause and resume watching as
much as they want, anytime, anywhere, and can change their plans at any time. Netflix
is the exclusive home to Rian Johnson’s Glass Onion: A Knives Out Mystery, the critically
acclaimed sequel to Knives Out, streaming now.
About Kingsmen Xperience
Headquartered in Los Angeles, California, United States, Kingsmen Xperience is the
location-based entertainment-focused subsidiary of Kingsmen Creatives Ltd.
Kingsmen Xperience transforms iconic consumer brand engagements into reimagined
and expansive interactive experiences. By creating landmark attractions, consumers can
engage with beloved brands in new and extraordinary ways.
Kingsmen Xperience has vast experience in licensing and managing global intellectual
property, raising capital, as well as working with leading commercial real estate
companies worldwide for optimal venues. In addition, it provides oversight in the
management of the design, production, and operations of experiential attractions.
Kingsmen Xperience’s projects include museum-quality travelling exhibitions, pop-ups,
and permanent installations, both in traditional and non-traditional venues.
For more information, please visit https://kx.kingsmen-int.com/.
About Kingsmen Creatives
Listed on the Mainboard of the Singapore Exchange, Kingsmen is a leading creator of
experiences. Established in 1976, the Group has a network of offices and full-service
facilities serving global clients in Exhibitions, Thematic & Attractions, Retail & Corporate
Interiors, Research & Design, and Experiential Marketing.
Kingsmen’s creative capabilities and seamless end-to-end solutions, through its
vertically and horizontally integrated service offerings, coupled with its network of offices
and partners, provide clients the benefits of flexibility, speed and value. Building on its
design-led, quality and service-driven culture, the Group has established a reputation
and visible brand that is synonymous with creative and innovative solutions.
The Group serves a long-standing base of clients from diverse industries including well-known names such as Chanel, Changi Airport Group, DBS, Gucci, Hong Kong &
Shanghai Disneyland, LVMH Group, Ralph Lauren, Resorts World Sentosa, Singapore
GP, TAG Heuer, Tax Free World Association, Tiffany & Co., and Universal Studios.
For more information, please visit https://www.kingsmen-int.com/.
Visual assets for media use: Squid Game: The Experience Asset Gallery
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Media Contact:
For more information, please contact:
Jessie Mei
Kingsmen Xperience, Inc.
DID: (1) 310 531 8118
Email: info@kingsmenexperience.com
Eleen Lim
Manager, Corporate Communications
Kingsmen Creatives Ltd.
DID: (65) 6831 1329
Email: eleenlim@kingsmen-int.com
SQUID GAME TM/© Netflix. Used with permission.
