Crayola Experience/Nerf AX – Pigeon Forge: Site Plans Approved

January 23, 2024
Crayola Logo

Updated Site Plans Approved for Crayola Experience and NERF Action Xperience in Pigeon Forge, Tenn.

Pigeon Forge, TN. (Jan. 23, 2024) – The Pigeon Forge Planning Commission approved the updated façade signage for the development of two renowned family-friendly attractions, Crayola Experience and NERF Action Xperience, set to open at 2046 Parkway in the fall of 2024. These eagerly anticipated additions promise an unforgettable experience for visitors of all ages, further solidifying Pigeon Forge as a premier destination for entertainment and family fun.

Crayola Experience promises to unleash the magic of color as guests embark on a journey filled with larger-than-life interactive activities. From creating personalized crayons to designing melted wax masterpieces, visitors will have the chance to immerse themselves in a world of vibrant creativity and self-expression. Crayola Experience will also feature a food and beverage area, as well as a retail store offering a vast assortment of Crayola products. 

Under license by leading toy and game company Hasbro, NERF Action Xperience will transport guests into a world of active adventure with its captivating blaster battle zones, exhilarating sports challenges, and thrilling obstacle courses. As part of this experience, visitors also can indulge in a selection of food and beverages and explore a retail store filled with NERF merchandise. 

Local businessmen Robin Turner and Mike Walsingham, who serve as co-managing partners of Good Vibrations Holding Co. LLC will oversee operations of the attractions under the Brite Management LLC banner, as well as the development of the property through their subsidiaries BrightColors LLC and Bright Play LLC, along with strategic partner Kingsmen Xperience Inc.

“We are truly excited about the opportunity to help introduce the global popularity of Crayola and NERF to Pigeon Forge,” Turner said. “These captivating attractions will not only enhance the tourist experience but also contribute significantly to the growth and prominence of the Pigeon Forge community.”

“Pigeon Forge is one of the most successful and fastest growing, family-friendly tourist destinations in the country,” Walsingham said. “This expansion aligns with the strategy of bringing the magic of Crayola Experience and the active social play of NERF Action Xperience to popular tourist spots and major shopping centers around the country.”

Corey Redmond, Senior Executive Vice President of Kingsmen Xperience, said, “Combining Good Vibrations vast experience in attraction operations with Kingsmen Xperience’s ability to collaborate with best-in-class brands enables us to create extraordinary consumer experiences at our world-class family entertainment centers.”For media inquiries, please contact Amanda Tullos at [email protected].

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