A World of Wonder: City Officials, Hasbro Representatives & Imagination Crew Members Unite for Playskool’s Grand Opening Celebration

June 19, 2024

20,000 Square-Foot Play Space Opens to the Public

PARAMUS, NEW JERSEY, (June 14, 2024) – The first-of-its-kind Planet Playskool entertainment center opened at Westfield Garden State Plaza Thursday, June 13th,, welcoming City Officials, youth ambassadors and beloved Hasbro characters for a Grand Opening celebration like no other.

The attraction, brought to Paramus by Kingsmen Xperience, Inc., in conjunction with the leading toy and game company, Hasbro, and its strategic partner, BrightPlay, LLC, spans 20,000 square feet and features a diverse mix of immersive play areas and interactive activity zones sure to captivate visitors of all ages.

The Grand Opening celebration marked the first-time guests got to explore the larger-than-life play center in its entirety, and Paramus Mayor Chris DiPiazza was among those joining representatives from Hasbro, Kingsmen Xperience, BrightPlay and Westfield Garden State Plaza to kick things off.

In addition to giving guests a chance to explore the entertainment destination’s play areas inspired by the likes of Play-DOH, TRANSFORMERS, SPIROGRAPH, PJ MASKS and other favorite Hasbro brands, the grand opening also included a ribbon-cutting, a giant key presentation, a live DJ and a dance party for the members of Planet Playskool’s Imagination Crew. Imagination Crew members act as youth ambassadors for the new attraction, drawing on their boundless creativity and endless enthusiasm to excite other attendees and ignite a sense of wonder in all who attend. 

“Planet Playskool offers our visitors the opportunity to create intergenerational memories while immersing themselves in the magic of iconic Hasbro toys, many of them the same toys parents will recall from their childhood,” stated Wesley Rebisz, Senior General Manager of Westfield Garden State Plaza. “We are honored that our center was selected as the first in the nation to debut the Planet Playskool family entertainment experience. Bringing immersive and imaginative play to a new and younger demographic expands the mall’s appeal, something that remains a priority as we continue to grow with our community.”


Planet Playskool offers one-of-a-kind opportunities for parties and group events and is open 7 days a week. Hours of operation are Monday – Saturday from 10 a.m. – 9 p.m. and Sunday from 10 a.m. – 6 p.m. For more about Planet Playskool or to purchase tickets, check out PlanetPlayskool.com.

Planet Playskool Ribbon Cutting Photo can be found here.

Planet Playskool Media Kit can be found here.

About Hasbro  

Hasbro is a leading toy and game company whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers engaging brand experiences for global audiences through toys, consumer products, gaming and entertainment, with a portfolio of iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands.  

Hasbro is guided by our Purpose to create joy and community for all people around the world, one game, one toy, one story at a time. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, one of the World’s Most Ethical Companies by Ethisphere Institute and one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50. For more information, visit https://corporate.hasbro.com

About Kingsmen Xperience Inc.

Kingsmen Xperience transforms iconic consumer brand engagements into reimagined and expansive interactive experiences. Through the creation of landmark attractions, consumers can engage with beloved brands in new and extraordinary ways.

Headquartered in Los Angeles, Calif., the team has vast experience in licensing and managing global intellectual property, raising capital, and working with leading commercial real estate companies worldwide for optimal venues. In addition, it provides oversight in the management of the design, production, and operations of experiential attractions. Kingsmen Xperience projects include museum quality traveling exhibitions, pop-ups, and permanent installations, both in traditional and non-traditional venues.

Kingsmen Xperience is the location-based entertainment focused U.S. subsidiary of Kingsmen Creatives Ltd., a creator of experiences listed on the Mainboard of the Singapore Exchange.

For more information, please visit www.kx.kingsmen-int.com.

Kingsmen Xperience Contact: Jessie Mei, 310-531-8118, [email protected]

About Brite Management, LLC.

Brite Management, LLC (Brite) is a leader in delivering location-based entertainment operations and world-class visitor experiences. With a commitment to creating memorable experiences and brand affinity and connections, Brite is the strategic operating partner for numerous global brand entities. These include Planet Playskool, NERF Action Xperience, and Crayola Experience.

Led by a team of industry experts, Brite continues to be a sought-after operating partner for some of the most well-known and innovative brands and experiences globally.

Media Contact:

Jenn Joseph

The Encore Agency

602-329-8040

[email protected]

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