The first Southeast Asian edition will open at Agora Mall, Thamrin Nine on 16 October 2026, bringing more than 1,900 sqm of interactive entertainment based on Netflix’s global hit series closer to fans in Singapore and across the region.
Singapore, 27 August 2026 – Southeast Asia’s first “Squid Game: The Experience” will begin advanced ticket sales on 31 August 2026 at 11.00 AM SGT (10.00 AM WIB), ahead of its public opening on 16 October 2026 at Agora Mall, Thamrin Nine in Jakarta. The launch gives fans in Singapore a new opportunity to step into the world of Netflix’s global hit series within the region.
Jakarta will become the first Southeast Asian city to host “Squid Game: The Experience”.
Designed as a regional entertainment destination, the experience offers Singapore fans a new reason to visit Jakarta and experience the franchise beyond the screen. Located at Agora Mall in Central Jakarta, the experience is connected to the city’s MRT, LRT, Commuter Line and Airport Train, making it easily accessible for local and international visitors.
Spanning more than 1,900 square metres, the indoor experience brings the world of Netflix’s popular series “Squid Game” to life through six themed rooms, interactive challenges, dedicated photo opportunities, and cinematic lighting and sound. Visitors can enjoy themed food and beverage options, alongside exclusive merchandise available at the venue. As the franchise’s first immersive experience of its kind in Southeast Asia, the Jakarta edition brings the experience closer to Singapore fans and audiences across the region.
“The wait is finally over. We are opening advanced ticket sales for people who have wanted to step into the world of “Squid Game” and face its iconic games for themselves,” said Genta Gitary, Chief Operating Officer of PT Vista Adhya Paragon (SideQuest Worlds). “This immersive experience is built to be enjoyed among family and friends. We look forward to welcoming everyone into the arena.”
“Squid Game: The Experience” will operate daily from 10.00 WIB to 22.00 WIB, with each session lasting approximately 75 minutes. The games are designed for entertainment and friendly competition, making the immersive experience suitable for visitors aged 13 and above. Visitors under the age of 13 must be accompanied by an adult.
Tickets are priced from Rp299,000 to Rp349,000, depending on the day and entry time. A VIP Experience add-on is available for Rp149,000, offering access to a themed VIP lounge, a complimentary series-inspired beverage, exclusive collectibles, and selected merchandise and food and beverage discounts. Advanced ticket sales will begin on 31 August 2026 at 11.00 AM SGT (10.00 AM WIB). Individual tickets can be purchased at ticket.squidgameexperienceid.com, while private group packages for corporate and organisational clients can be requested through squidgameexperienceid.com/group.
The Jakarta edition is designed and produced by Kingsmen Xperience, the location-based entertainment subsidiary of Singapore-listed Kingsmen Creatives, and delivered locally by SideQuest Worlds, part of PT Vista Adhya Paragon. As the first Southeast Asian edition, it follows successful runs in New York, Madrid, Seoul, London, Sydney and Tokyo.
For ticket updates, exclusive offers and special surprises, visit the official website squidgameexperienceid.com and join the Waiting List.
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About Kingsmen Xperience
Headquartered in Los Angeles, California, United States, Kingsmen Xperience is the location-based entertainment-focused subsidiary of Kingsmen Creatives Ltd. (SGX:5MZ), a leading creator of experiences listed on the Mainboard of the Singapore Exchange.
Kingsmen Xperience transforms iconic consumer brand engagements into reimagined and expansive interactive experiences. By creating landmark attractions, consumers can engage with beloved brands in new and extraordinary ways.
Kingsmen Xperience has vast experience in licensing and managing global intellectual property, raising capital, as well as working with leading commercial real estate companies worldwide for optimal venues. In addition, it provides oversight in the management of the design, production, and operations of experiential attractions. Kingsmen Xperience’s projects include museum-quality travelling exhibitions, pop-ups, and permanent installations, both in traditional and non-traditional venues.
For more information, please visit https://www.kx.kingsmen-int.com.
About PT Vista Adhya Paragon (SideQuest Worlds)
PT Vista Adhya Paragon (SideQuest Worlds) is a joint venture formed by three companies with strong roots in Indonesia’s media, digital, and experiential landscape: 8Infini, a leading out-of-home media company spanning robotic billboards and on-ground immersive experiences; Adhya Group, a property, media, and retail group with a track record across commercial and lifestyle developments; and StickEarn, an advertising technology company operating Indonesia’s largest and most diverse out-of-home inventory network. Together, the three bring the local networks, venue relationships, and audience reach to deliver the experience to Indonesian audiences at scale.
About Squid Game
Squid Game is a fan-beloved Korean drama that quickly became a cultural phenomenon and Netflix’s most popular show ever. Created by Hwang Dong-hyuk, Squid Game’s highly anticipated third and final season had a record-setting #1 debut in all countries ranked, making history as the first show to do so in its premiere week; amassed more than 106 million views through two weeks; and currently ranks at #3 on the Most Popular Non-English TV List.
Season 2 launched in December 2024, smashing multiple records including most views for a show in its premiere week and entering the Most Popular Non-English TV list in just three days – it ranks #2 with 192.6 Million views just behind Season 1 at 265.2 Million. The show became a global sensation boosting interest in K-content; iconic moments went viral, Vans slip-on sneakers sales increased 8,000%; and Halloween costumes sold out around the world, shaping trends and solidifying its place in pop culture. All seasons are streaming now on Netflix.
For more information, please contact:
Rea Qinthara
Marketing & Commercial Lead
PT VISTA ADHYA PARAGON (SideQuest Worlds)
DID: +62 21 3113 8088 EXT: 8899
Email: marketing@sidequestworlds.com
Suzanne Goh
Senior Manager, Corporate Affairs
Kingsmen Creatives Ltd.
DID: +65 6880 0087
Email: suzannegoh@kingsmen-int.com
SQUID GAME TM/© Netflix. Used with permission.
