Opening in Q4 2026 at Agora Mall, Thamrin Nine, the over 1,900 sqm immersive experience will see Kingsmen Xperience and SideQuest Worlds (part of PT Vista Adhya Paragon) bring Netflix’s global hit series to life through interactive games and themed zones.
Singapore, 22 July 22, 2026 – Kingsmen Creatives Ltd. (“Kingsmen”), a leading creator of experiences, announced today that Kingsmen Xperience, together with SideQuest Worlds (part of PT Vista Adhya Paragon), will bring Netflix’s “Squid Game: The Experience” to Jakarta. Opening in Q4 2026 at Agora Mall, Thamrin Nine, this marks the first time this immersive experience comes to Southeast Asia.
Following a successful run in New York, Madrid, Seoul, London, Sydney and Tokyo, the Jakarta edition will bring Netflix’s global hit series to life through feature interactive games, themed environments, photo zones, and food & beverage concepts, positioning Jakarta as a new regional destination for story-led entertainment.
Located within Agora Mall, the lifestyle destination at the heart of Thamrin Nine, the experience will span over 1,900 square meters across multiple themed zones. Designed as a fully immersive journey, visitors will participate in a series of games and environments inspired by the “Squid Game” series, brought to life through detailed set design, lighting, and sound.
As the experience designer and producer, Kingsmen Xperience will design, produce, and install the interactive environments and key thematic elements. The experience is designed as a group-based offering, where participants move through a multi-room journey featuring challenges and activities drawn from the series.
“Jakarta represents an exciting market for immersive entertainment, with a strong fanbase and growing demand for experiential formats,” said Anthony Chong, Group Chief Executive of Kingsmen Creatives. ” We are pleased to bring Squid Game: The Experience to Southeast Asia for the first time, and to work with Netflix and PT Vista Adhya Paragon (SideQuest Worlds) to bring this experience to Indonesia.”
The Jakarta edition will also feature dedicated retail and food & beverage offerings, developed in collaboration with local partners to reflect both the series and local tastes. Designed for group visits, this experience offers fans, friends, couples, and urban visitors a new indoor attraction in the center of Jakarta.
Visit squidgametheexperienceid.com and join the Waiting List to unlock exclusive offers, special surprises, and be the first to know when tickets go on sale.
About Kingsmen Xperience
Headquartered in Los Angeles, California, United States, Kingsmen Xperience is the location-based entertainment-focused subsidiary of Kingsmen Creatives Ltd. (SGX:5MZ), a leading creator of experiences listed on the Mainboard of the Singapore Exchange.
Kingsmen Xperience transforms iconic consumer brand engagements into reimagined and expansive interactive experiences. By creating landmark attractions, consumers can engage with beloved brands in new and extraordinary ways.
Kingsmen Xperience has vast experience in licensing and managing global intellectual property, raising capital, as well as working with leading commercial real estate companies worldwide for optimal venues. In addition, it provides oversight in the management of the design, production, and operations of experiential attractions. Kingsmen Xperience’s projects include museum-quality travelling exhibitions, pop-ups, and permanent installations, both in traditional and non-traditional venues.
For more information, please visit https://kx.kingsmen-int.com.
About PT Vista Adhya Paragon (SideQuest Worlds)
PT Vista Adhya Paragon (SideQuest Worlds) is a joint venture formed by three companies with strong roots in Indonesia’s media, digital, and experiential landscape: 8Infini, a leading out-of-home media company spanning robotic billboards and on-ground immersive experiences; Adhya Group, a property, media, and retail group with a track record across commercial and lifestyle developments; and StickEarn, an advertising technology company operating Indonesia’s largest and most diverse out-of-home inventory network. Together, the three bring the local networks, venue relationships, and audience reach to deliver the experience to Indonesian audiences at scale.
About Squid Game
Squid Game is a fan-beloved Korean drama that quickly became a cultural phenomenon and Netflix’s most popular show ever. Created by Hwang Dong-hyuk, Squid Game’s highly anticipated third and final season had a record-setting #1 debut in all countries ranked, making history as the first show to do so in its premiere week; amassed more than 106 million views through two weeks; and currently ranks at #3 on the Most Popular Non-English TV List.
Season 2 launched in December 2024, smashing multiple records including most views for a show in its premiere week and entering the Most Popular Non-English TV list in just three days – it ranks #2 with 192.6 Million views just behind Season 1 at 265.2 Million. The show became a global sensation boosting interest in K-content; iconic moments went viral, Vans slip-on sneakers sales increased 8,000%; and Halloween costumes sold out around the world, shaping trends and solidifying its place in pop culture. All seasons are streaming now on Netflix.
— END —
Media Contact:
For more information, please contact:
Rea Qinthara
Marketing & Commercial Lead
PT VISTA ADHYA PARAGON (SideQuest Worlds)
DID: +62 21 3113 8088
Email: rea.qinthara@stickearn.com
Suzanne Goh
Senior Manager, Corporate Affairs
Kingsmen Creatives Ltd.
DID: +65 6880 0087
Email: suzannegoh@kingsmen-int.com
SQUID GAME TM/© Netflix. Used with permission.
