Singapore, January 13, 2025 – Kingsmen Creatives Ltd. (“Kingsmen”), a leading creator of experiences, announced today that Kingsmen Xperience, Inc., (“Kingsmen Xperience”) its United States location-based entertainment-focused subsidiary, together with Netflix brings to life the iconic themes of Squid Game, an Emmy-winning series that gripped global audiences and became a cultural phenomenon. On February 28, Squid Game: The Experience will open in Seoul’s Seongsu district to give fans an immersive experience of the thrilling scenes and various games featured in Squid Game.
Squid Game: The Experience is an immersive space where Squid Game, the most popular Netflix series ever, can be experienced offline. It is a novel cultural space that offers not only diverse games but also food, photo zones, and merch. Beginning with New York and Madrid last October and Sydney last December, Squid Game: The Experience has been praised for its in-depth experiences of the Squid Game themes as well as aspects of Korean culture. The New York City venue, in particular, has been sold out for eight weeks straight.
Squid Game: The Experience finally comes home to Seoul with the release of Season 2 and opens its doors on February 28th in Seoul’s Seongsu district known as a hub of cultural and lifestyle trends. From the moment fans enter, they can immerse themselves in the Squid Game universe by scanning their faces to register as a player and enter a Dormitory where they are briefed on the games. For the next 90 minutes or so, they compete to be the final winner in six rounds of games including Marbles; Treasure Hunt; Red Light, Green Light, and Tug of War.
There’s also plenty to enjoy before and after playing these games. Fans can find delightful food and beverages, photo zones against iconic backdrops, Squid Game merch, and unique experiences such as Young-hee’s playground.
The Squid Game: The Experience opens from 10 AM to 10 PM Monday through Thursday. On Friday, Saturday, and public holidays, it will open from 10AM to Midnight. Admission tickets are available at 55,000 won per person at the door, with a 10% discount for online purchases. Online ticket sales begin on January 13th, and a 30% early-bird discount of 38,500 won is in effect until January 17th.
Netflix representatives said that “Squid Game: The Experience delivers all the fun and thrills of actually experiencing the endless universe that exists within a story” and “we hope that many will enjoy the Front Man’s invitation to Squid Game: The Experience. This immersive space offers fascinating displays, diverse games and intriguing details hidden in every nook and cranny,” they stated.
For more information about Squid Game: The Experience, including ticket sales, please visit www.squidgameexperiencekr.com.
About Netflix
Netflix is one of the world’s leading entertainment services, with 283 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
About Kingsmen Xperience
Headquartered in Los Angeles, California, United States, Kingsmen Xperience is the location-based entertainment-focused subsidiary of Kingsmen Creatives Ltd.
Kingsmen Xperience transforms iconic consumer brand engagements into reimagined and expansive interactive experiences. By creating landmark attractions, consumers can engage with beloved brands in new and extraordinary ways.
Kingsmen Xperience has vast experience in licensing and managing global intellectual property, raising capital, as well as working with leading commercial real estate companies worldwide for optimal venues. In addition, it provides oversight in the management of the design, production, and operations of experiential attractions. Kingsmen Xperience’s projects include museum-quality travelling exhibitions, pop-ups, and permanent installations, both in traditional and non-traditional venues.
For more information, please visit https://kx.kingsmen-int.com/.
About Kingsmen Creatives
Listed on the Mainboard of the Singapore Exchange, Kingsmen is a leading creator of experiences. Established in 1976, the Group has a network of offices and full-service facilities serving global clients in Exhibitions, Thematic & Attractions, Retail & Corporate Interiors, Research & Design, and Experiential Marketing.
Kingsmen’s creative capabilities and seamless end-to-end solutions, through its vertically and horizontally integrated service offerings, coupled with its network of offices and partners, provide clients the benefits of flexibility, speed and value. Building on its design-led, quality and service-driven culture, the Group has established a reputation and visible brand that is synonymous with creative and innovative solutions.
The Group serves a long-standing base of clients from diverse industries including well-known names such as Chanel, Changi Airport Group, DBS, Gucci, Hong Kong & Shanghai Disneyland, LVMH Group, Ralph Lauren, Resorts World Sentosa, Singapore GP, TAG Heuer, Tax Free World Association, Tiffany & Co., and Universal Studios.
For more information, please visit https://www.kingsmen-int.com/.
— END —
Media Contact:
For more information, please contact:
Jing Yang
Kingsmen Korea
DID: (82) 10 9295 1162
Email: jinyang.park@kingsmen.co.kr
Yerim Lee
Kingsmen Korea
DID: (82) 10 9295 1162
Email: yerim.lee@kingsmen.co.kr
Jessie Mei
Kingsmen Xperience, Inc.
DID: (1) 310 531 8118
Email: info@kingsmenexperience.com
Eleen Lim
Manager, Corporate Communications
Kingsmen Creatives Ltd.
DID: (65) 6831 1329
Email: eleenlim@kingsmen-int.com
SQUID GAME TM/© Netflix. Used with permission.
